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Manchester: a 2030 City?
Read MoreWell that was a good event! Events have to earn their place in our diaries. They can do this by bringing us closer to clients, bestowing knowledge or by being fun. Today’s Place North West event, U+I: Building a 2030 City, ticked all these boxes. The line-up was strong and attracted an engaged crowd and […]
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Social Media: channels, trolls and measuring success
Read MoreOur recent Building Brilliance social media coaching session focused on how individual employees can contribute positively to their firm’s social and digital media presence. This includes ensuring employees do not become social media stories themselves via their personal social media activity: we reflected on the #HasJustineLandedYet hashtag of 2014 which trended worldwide and cyber-stalked […]
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Let’s talk MIPIM: the top five conversations
Read MoreIt’s taken a week and we’ve regained the ability to speak after our 17th trip to MIPIM. Like our clients, we rely on it to build our industry knowledge and contacts. So, what were we talking about in the sun and rain this year? The economic cycle Our industry is preparing for another recession. In […]
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MIPIM in the spotlight again
Read MoreWill you be my summer lover? Wherever you sit on the feminism spectrum, talk of equality and respect are now mainstream and intolerance of sexism and bad behaviour is all-pervasive. Business leaders increasingly understand the impact of bad behaviour on their brand and their bottom line and in the property and construction industries, where talent […]
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The Lure of MIPIM Prevails
Read MoreLuma Marketing is accompanying four clients to MIPIM 2018. Another day, another conversation about MIPIM… Luma is helping seven directors from four different clients to plan their 2018 Cannes adventure, proving the enduring significance of MIPIM and the importance of early planning to make the most of the most important event in the global property […]
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New Year, New Luma Marketing
Read MoreManchester-based Luma Marketing kicks off 2018 with a new director, new premises and two new clients joining in the first week of the year. Sarah Galligan joins Luma Marketing from law firm DLA Piper, enabling the agency to expand its offering from brand marketing and marketing strategy into multi-platform communications campaigns. Luma is running its […]
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Reading the regulations
Read MoreWe’ve done it, so you don’t have to. Less than a year until the General Data Protection Regulations come into force: here’s what you need to know.
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Reflections on the general election
Read MoreLucy Lomas, Director of Luma Marketing, shares some reflections on the General Election campaign. Phew! It’s been a busy month… I’m a passionate believer in democracy and our civic duty to cast our vote… but this is the first time I’ve actively participated in a general election campaign. I supported the Women’s Equality Party campaign […]
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Branding – what is it and why does it matter?
Read MoreI’m often asked about the difference between marketing, branding, PR, sales and so on. Here’s how it works. Branding is about understanding the kind of company you are. It begins with the business plan and is delivered through a company’s operational functions: finance, HR, marketing etc. Your brand is everything your company stands for and […]
