• Reflecting on a MIPIM well done

    So, it’s the week after MIPIM and the second* item on everyone’s to do list will be a small but important phrase: “follow-up on MIPIM leads”.

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  • Northern Exposure… at MIPIM

    Around a third of this year’s registered UK delegates are from outside London.

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  • Social media – outsource or DIY?

    I talked to a lot of people in 2015 about improving their online engagement – the need for responsive websites, social media and so on.

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  • The MIPIM challenge

    It’s January and that can only mean one thing… time to get my MIPIM on! Anyone watching closely will know that about six weeks ago I left employment to work independently – and it wasn’t just a regular pay check that I left behind.  I stepped away from four years’ investment in that particular professional […]

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  • Speaking Marketing

    I’m often asked about the difference between marketing, branding, PR, sales and so on. So here goes.

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  • Attracting more than new business

    Today’s thought comes from a long overdue conversation with an HR Director, who has realized that engaging with the marketing team can really help him.

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  • How big should my marketing budget be?

    I’m always asked this question, “How much should I spend on marketing this year?”. My response is usually, “What is it you’re trying to achieve?”. It is possible to deliver an ambitious marketing plan without it costing the earth.

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