• Manchester: a 2030 City?

    Well that was a good event! Events have to earn their place in our diaries. They can do this by bringing us closer to clients, bestowing knowledge or by being fun. Today’s Place North West event, U+I: Building a 2030 City, ticked all these boxes. The line-up was strong and attracted an engaged crowd and […]

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  • Social Media: channels, trolls and measuring success

      Our recent Building Brilliance social media coaching session focused on how individual employees can contribute positively to their firm’s social and digital media presence. This includes ensuring employees do not become social media stories themselves via their personal social media activity: we reflected on the #HasJustineLandedYet hashtag of 2014 which trended worldwide and cyber-stalked […]

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  • Let’s talk MIPIM: the top five conversations

    It’s taken a week and we’ve regained the ability to speak after our 17th trip to MIPIM. Like our clients, we rely on it to build our industry knowledge and contacts. So, what were we talking about in the sun and rain this year? The economic cycle Our industry is preparing for another recession.  In […]

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  • MIPIM in the spotlight again

    Will you be my summer lover? Wherever you sit on the feminism spectrum, talk of equality and respect are now mainstream and intolerance of sexism and bad behaviour is all-pervasive. Business leaders increasingly understand the impact of bad behaviour on their brand and their bottom line and in the property and construction industries, where talent […]

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  • The Lure of MIPIM Prevails

    Luma Marketing is accompanying four clients to MIPIM 2018. Another day, another conversation about MIPIM… Luma is helping seven directors from four different clients to plan their 2018 Cannes adventure, proving the enduring significance of MIPIM and the importance of early planning to make the most of the most important event in the global property […]

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  • New Year, New Luma Marketing

    Manchester-based Luma Marketing kicks off 2018 with a new director, new premises and two new clients joining in the first week of the year. Sarah Galligan joins Luma Marketing from law firm DLA Piper, enabling the agency to expand its offering from brand marketing and marketing strategy into multi-platform communications campaigns. Luma is running its […]

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  • Branding – what is it and why does it matter?

    I’m often asked about the difference between marketing, branding, PR, sales and so on. Here’s how it works. Branding is about understanding the kind of company you are. It begins with the business plan and is delivered through a company’s operational functions: finance, HR, marketing etc. Your brand is everything your company stands for and […]

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  • A year in business

    As my first year comes to an end, what have I learned? That’s it’s OK to just be yourself. To have opinions, style choices, family commitments, good days and bad ones. All that stuff is what makes you a human being – and that humanity is what makes me ace at what I do.

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  • Finding a better way

    Around this time last year, the seeds were sown for a change in my working life: the slow dawning realisation that there had to be a better way to balance fulfilling work with family life.

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  • Getting better at saying no

    Since I began talking about setting up on my own, people have been telling not to turn any work away: “Accept everything!”. “No, no” I insist, time and again, “It’s important that I only take on good work for good clients – anything less would undermine my positioning.”

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