• New Year, New Luma Marketing

    Manchester-based Luma Marketing kicks off 2018 with a new director, new premises and two new clients joining in the first week of the year. Sarah Galligan joins Luma Marketing from law firm DLA Piper, enabling the agency to expand its offering from brand marketing and marketing strategy into multi-platform communications campaigns. Luma is running its […]

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  • Branding – what is it and why does it matter?

    I’m often asked about the difference between marketing, branding, PR, sales and so on. Here’s how it works. Branding is about understanding the kind of company you are. It begins with the business plan and is delivered through a company’s operational functions: finance, HR, marketing etc. Your brand is everything your company stands for and […]

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  • A year in business

    As my first year comes to an end, what have I learned? That’s it’s OK to just be yourself. To have opinions, style choices, family commitments, good days and bad ones. All that stuff is what makes you a human being – and that humanity is what makes me ace at what I do.

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  • Finding a better way

    Around this time last year, the seeds were sown for a change in my working life: the slow dawning realisation that there had to be a better way to balance fulfilling work with family life.

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  • Getting better at saying no

    Since I began talking about setting up on my own, people have been telling not to turn any work away: “Accept everything!”. “No, no” I insist, time and again, “It’s important that I only take on good work for good clients – anything less would undermine my positioning.”

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  • Reflecting on a MIPIM well done

    So, it’s the week after MIPIM and the second* item on everyone’s to do list will be a small but important phrase: “follow-up on MIPIM leads”.

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  • Northern Exposure… at MIPIM

    Around a third of this year’s registered UK delegates are from outside London.

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  • Social media – outsource or DIY?

    I talked to a lot of people in 2015 about improving their online engagement – the need for responsive websites, social media and so on.

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  • The MIPIM challenge

    It’s January and that can only mean one thing… time to get my MIPIM on! Anyone watching closely will know that about six weeks ago I left employment to work independently – and it wasn’t just a regular pay check that I left behind.  I stepped away from four years’ investment in that particular professional […]

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  • Speaking Marketing

    I’m often asked about the difference between marketing, branding, PR, sales and so on. So here goes.

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