• Reading the regulations

    We’ve done it, so you don’t have to. Less than a year until the General Data Protection Regulations come into force: here’s what you need to know.

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  • Reflections on the general election

    Lucy Lomas, Director of Luma Marketing, shares some reflections on the General Election campaign. Phew! It’s been a busy month… I’m a passionate believer in democracy and our civic duty to cast our vote… but this is the first time I’ve actively participated in a general election campaign. I supported the Women’s Equality Party campaign […]

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  • Great branding

    Branding – what is it and why does it matter?

    I’m often asked about the difference between marketing, branding, PR, sales and so on. Here’s how it works. Branding is about understanding the kind of company you are. It begins with the business plan and is delivered through a company’s operational functions: finance, HR, marketing etc. Your brand is everything your company stands for and […]

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  • MIPIM 2017 – in numbers

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  • Love your network

    Networking. Love it or hate it, it’s a key part of business life. The spring season is well under way and MIPIM is on the horizon: a good part of every Sunday is dedicated to shuffling the business cards gathered during the week and following up. Confession: I like it. I enjoy meeting new people […]

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  • Coaching for businesses

    Sharing the knowledge

    When a business leader is talking to me about his or her team – either recruiting, developing or promoting someone – we often have the same conversation. “They are brilliant architects / lawyers / engineers, but have no network / can’t present / aren’t business winners / won’t lead.” Our universities are among the best […]

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  • A year in business

    As my first year comes to an end, what have I learned? That’s it’s OK to just be yourself. To have opinions, style choices, family commitments, good days and bad ones. All that stuff is what makes you a human being – and that humanity is what makes me ace at what I do.

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  • Finding a better way

    Around this time last year, the seeds were sown for a change in my working life: the slow dawning realisation that there had to be a better way to balance fulfilling work with family life.

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  • Getting better at saying no

    Since I began talking about setting up on my own, people have been telling not to turn any work away: “Accept everything!”. “No, no” I insist, time and again, “It’s important that I only take on good work for good clients – anything less would undermine my positioning.”

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  • Reflecting on a MIPIM well done

    So, it’s the week after MIPIM and the second* item on everyone’s to do list will be a small but important phrase: “follow-up on MIPIM leads”.

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