Blog post

2018. What a year!

As the year draws to a close, we have taken the time to reflect on what we’ve achieved this year.

In December 2018, Sarah joined Luma, making it possible for Luma to take on its first international client, Atlas Industries.  In June, we recruited graphic designer Laura and digital marketing executive Sam joined in September.  From one to four people in 12 months.  Phew!

And it has been a year of tech learnings both for our business and via our clients. We were hacked in January – thank you to those who called us on the day or were patient as we rebuilt our systems and implemented our learnings.  We changed computer support providers to a more supportive firm and moved to a more sophisticated CRM system.  This meant we were uber prepared for GDPR and walked three clients through their own compliance processes with ease.

Thanks to our clients, we are fluent in the seven dimensions of BIM and all the supporting technologies including Revit and Autodesk; we can discuss MMC in intricate detail, wayfinding and placemaking (of course).  We’re connected to more campaigns and masterplanners, planners and engineers than ever before.

That’s the great thing about business to business marketing: you have to know your stuff.  And we love knowing our stuff.

We’ve improved our digital marketing expertise. We’ve delivered websites, videos and digital campaigns, collaborating with other talented agencies and individuals including Forepoint, Incredibble, Klickntap, Luke Richards Photography, Pixel Reality and photographer Will Corry.

So what does 2019 hold for Luma?

Our plans include our 17th MIPIM and our first Cycle to MIPIM, hosting engaging events with our partners in Greater Manchester Property Group BDO, Knight Frank and Gorvins Solicitors and a lot of interesting client work.

We recently inputted into a UK Government white paper which will be launched in January.  Yes, we know our stuff.

And we’re continuing with our global outlook.  Brexit and potentially a recession are on the horizon.  Like every organisation we have been preparing for what could be.  We’ve spent time diversifying our business in terms of our offering and our client base – things that we challenge our clients to do.  It would be rude if we failed to do this ourselves.

I wonder what we’ll be saying this time next year!

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