Reflections on the general election

Lucy Lomas, Director of Luma Marketing, shares some reflections on the General Election campaign. Phew! It’s been a busy month… I’m a passionate believer in democracy and our civic duty to cast our vote… but this is the first time I’ve actively participated in a general election campaign. I supported the Women’s Equality Party campaign…… Continue reading Reflections on the general election

Blog · Marketing

Branding – what is it and why does it matter?

I’m often asked about the difference between marketing, branding, PR, sales and so on. Here’s how it works. Branding is about understanding the kind of company you are. It begins with the business plan and is delivered through a company’s operational functions: finance, HR, marketing etc. Your brand is everything your company stands for and…… Continue reading Branding – what is it and why does it matter?