We’ve done it, so you don’t have to. Less than a year until the General Data Protection Regulations come into force: here’s what you need to know. The General Data Protection Regulation (GDPR) is a binding EU legal framework for the protection of personal data, which will come into force in May 2018. It builds…… Continue reading Reading the regulations
Lucy Lomas, Director of Luma Marketing, shares some reflections on the General Election campaign. Phew! It’s been a busy month… I’m a passionate believer in democracy and our civic duty to cast our vote… but this is the first time I’ve actively participated in a general election campaign. I supported the Women’s Equality Party campaign…… Continue reading Reflections on the general election
I’m often asked about the difference between marketing, branding, PR, sales and so on. Here’s how it works. Branding is about understanding the kind of company you are. It begins with the business plan and is delivered through a company’s operational functions: finance, HR, marketing etc. Your brand is everything your company stands for and…… Continue reading Branding – what is it and why does it matter?
Networking. Love it or hate it, it’s a key part of business life. The spring season is well under way and MIPIM is on the horizon: a good part of every Sunday is dedicated to shuffling the business cards gathered during the week and following up. Confession: I like it. I enjoy meeting new people…… Continue reading Love your network
When a business leader is talking to me about his or her team – either recruiting, developing or promoting someone – we often have the same conversation. “They are brilliant architects / lawyers / engineers, but have no network / can’t present / aren’t business winners / won’t lead.” Our universities are among the best…… Continue reading Sharing the knowledge
As my first year comes to an end, what have I learned?
That’s it’s OK to just be yourself. To have opinions, style choices, family commitments, good days and bad ones. All that stuff is what makes you a human being – and that humanity is what makes me ace at what I do.