• Speaking Marketing

    I’m often asked about the difference between marketing, branding, PR, sales and so on. So here goes.

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  • Attracting more than new business

    Today’s thought comes from a long overdue conversation with an HR Director, who has realized that engaging with the marketing team can really help him.

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  • How big should my marketing budget be?

    I’m always asked this question, “How much should I spend on marketing this year?”. My response is usually, “What is it you’re trying to achieve?”. It is possible to deliver an ambitious marketing plan without it costing the earth.

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