I’m often asked about the difference between marketing, branding, PR, sales and so on. So here goes.
Today’s thought comes from a long overdue conversation with an HR Director, who has realized that engaging with the marketing team can really help him.
I’m always asked this question, “How much should I spend on marketing this year?”. My response is usually, “What is it you’re trying to achieve?”. It is possible to deliver an ambitious marketing plan without it costing the earth.