Blog post

What’s your brand?

It’s clearly a naming time of year.  Since January, we have helped to create names for a new company, a service offer, a regeneration project and a community.

We keep coming back to the three main categories of company name and share them with you here.

Which one are you?

Evocative:

  • Siri from Norse myth – a fearless woman who leads you into battle
  • Iceni – ancient British tribe led by Boudica
  • Twitter – the sound of bird song and chat

Descriptive:

  • Microsoft
  • Footlocker
  • Facebook
  • AirBnB
  • Caterpillar

Invented:

  • Mozilla – made up name from mosaic and Godzilla
  • Citrix
  • Skype
  • Nintendo

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