Strategy and planning

Core Identity

If you want to stand out, you need to know who you are. And who you’re not.

What do you want your customers to think – and feel – when your name comes to mind?

This is your brand.

We’ll help you get to the core of who you are, and make it a story worth listening to.

Benchmarking

Let’s take a peek above the parapet.

We can shed light on where you sit in the market, and how you compare to your competitors, in terms of their share of the market and their visibility, too.

And, we can glean gold dust insights from your customers, so you can understand what makes you stand out in your their minds and why they choose to work with you.

Arming yourself with this insight, you’re ready to tell the world why they should hire Y.O.U. to solve their problem.

Visual identity

First impressions are important. Those first seven seconds really count.

Let’s make sure your visual identity is making the right first impression.

From a colour palette and typography that aligns with your identity, through to designing a unique logo and other graphical assets, we’ll create a visual brand that’s tailor-made for you. That’s how to strike a chord with your audience.

We’ll present it all in a brand book, which becomes the guide for everyone working with your brand.

Marketing strategy and planning

Now you know who you are, you need to decide what you’re going to do.

Your marketing strategy work defines which tactics you’ll use to achieve your overall aims. Whether you’re looking for growth or to cement your existing client base, we’ll pinpoint where you should be focusing your efforts – and your budgets.

The all-important output of a strategy is a clear plan of action. It’ll include which conversations you’ll join and what type of events you’ll attend. We’ll put together an actionable plan to deliver your marketing objectives.

With the big decisions taken care of, you can sit easy, knowing you have a plan that feeds into your tailor-made strategy.

Now doesn’t that feel good?

Read about our other services…

Communications

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