Shoosmiths
THE BRIEF:
A focused, six-month marketing campaign to reinforce this renowned law firm’s position in Manchester.
Shoosmiths is an international law firm that employs more than 1,700 people and has a turnover in excess of £167m.
Known for its incisive thinking across a broad spectrum of sectors and services, its real estate team plays an active part in the Manchester property network, but needed our help to reinforce its position and remind clients and collaborators of its expertise and influence.
WHAT WE DID
Our role was to support the firm’s in-house comms team on a very focused remit – the delivery of two one-off events - a roundtable discussion and a panel debate facilitated by its real estate team. With our extensive built environment expertise and network, we helped devise, shape and deliver a series of expert sessions under the theme “futureproofing our built environment”.
Facilitating a creative session with Shoosmiths partners, our copywriters crafted the overarching campaign and focused topic outlines for each event. In addition, we crafted in-depth briefing notes to help participants to prepare.
We reached out to our own network to bring the right people together and facilitated a green room session to aid preparation, so that valuable discussions could take place on the day(s).
Following the events, we prepared quality, concise blogs to widen the impact of the events through the company website.
A stream of complementary social media content was also created by the team to both promote the sessions and encourage engagement pre- and post-event.
OUR SERVICES
Strategy
Events
Copywriting
Social media
CLIENT:
PROJECT OBJECTIVES
To reinforce the real estate team’s presence across Manchester’s property sector.
To deliver enjoyable, memorable and valuable events that help cement the Shoosmiths’ position as industry thought leaders and strengthen existing client relationships.
To demonstrate the firm’s brand personality as incisive thinkers that communicate well, share knowledge and bring people together.
CLIENT SAID:
“I’ve had the pleasure to work with the Luma team on a number of corporate events and roundtable discussions.
“Not only does their market intelligence shine through, boosting the quality and reach of our events, but they deliver them in a professional way, making them hassle-free and enjoyable.
“You can tell they are professionals at this.
“Simply put, they are a class act.”
— PATRICK DUFFY, PARTNER, REAL ESTATE TEAM
OTHERS SAID:
“Luma put together a fantastic panel for the Shoosmiths' debate on Places for Everyone.
“The event itself pulled in a great crowd and I enjoyed networking after, but it was the content that was the highlight for me.
“As a reporter, it's really critical for me to have a solid understanding of a topic - and I felt I got a proper schooling in PfE that day, one that has informed my coverage since.”
— JULIA HATMAKER, EDITOR, PLACE NORTH WEST
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