Core identity

If you want to stand out, you need to know who you are. And who you are not.

This is your brand.

Your brand tells a story about who you are as a business. The challenge is to make it a story worth listening to.

We’ll help you get to the core of who you are.

But it’s not just about what makes you, you. It’s just as important to identify what you are NOT.

Your brand is what you want your customers to think – and feel – when your name comes to mind.

We help you distil where you sit in relation to your competitors, what makes you stand out in your customers’ minds and, most importantly, why they should hire Y.O.U. to solve their problem.

Vision, mission, values

Your vision is what you hope to become and the impact you want to have. It’s where you are heading.

Your mission is what you do. It’s a simple, cohesive statement that each member of staff could use to introduce themselves. It’s how you’ll get to where you want to be.

And your values should encapsulate your fundamental beliefs. They will help you when making important business decisions, so you stay true to yourself along the way.

Defining these is crucial to cementing your core identity. Your core identity doesn’t alter according to context, season or personal preference. This is who you are.

We’ll work closely with you to craft and refine these important statements until they fit and accurately represent who you are as a business.

Visual identity

First impressions are important. And research shows it’s the first seven seconds that really count when someone comes across your business. Let’s make sure your visual identity is making the right first impression.

Once your core identity is set, our expert design team will deliver a visual brand that’s tailor-made and guaranteed to strike a chord with your target audience.

We’ll cover everything from suggesting a colour palette and typography that aligns with your identity, through to designing a unique logo and other graphical assets.

We’ll present all these important visual elements in a brand book, which becomes the guide for everyone working with your brand. It brings together your vision, mission, values, tone of voice, typography, templates and how to use your logo and graphic devices.

Everything you need to apply your identity across the whole client journey. Consistency is key.

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