Strong words

We have expanded our team with the appointment of two new copywriters, Jen Potter and Luke Shelbourn.

Luke and Jen join recent graduate Eleanor Dailey in bringing the team to seven marketing and communications professionals. Clients include property and professional services Placemarque, Medlock FRB, Women into Construction and Commtech Asia.

Jen has spent ten years working as a Chartered Town Planner at WSP (formerly Indigo Planning). Having fine-tuned her writing abilities in producing impactful planning statements and reports, she is bringing her deep knowledge of the property and construction industry to a broader audience.

With more than eight years of communications experience, Luke has honed his skills at Barclay’s Bank, young people’s charity Reach Out and working freelance. He specialises in sharp copy that improves SEO and provokes a call to action.

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Lucy Lomas, Founding Director of Luma, says “Powerful writing is more important now than ever in looking after the public face of our clients, particularly online. We are just as careful in choosing our team members as we are in taking on great clients and doing good work.  We couldn’t be more pleased with the combined approach of Jen and Luke.  Their appointment is a significant moment for Luma as we grow and evolve.”