Commtech Asia
THE BRIEF:
Commtech Asia, an independent M&E commissioning agent headquartered in Hong Kong, began to consider a refresh when they were becoming independent from their parent company.
In order to step into their independence with focus and confidence, they first wanted to really understand their employees’ hopes for the future and what it meant to them to be part of Commtech Asia.
WHAT WE DID:
Over a 12-week program, we worked closely with the leadership team and our “champions” to engage Commtech Asia’s employees in a way that had never been achieved before. This was an essential first step in understanding the employees’ thoughts and feelings towards the company they work for.
We got the staff engaged with some lively internal communications and a group of champions to be our ears on the ground, and gathered their feedback through a range of platforms.
An employee survey was the primary focus, followed by an engagement campaign using newsletters, videos and online workshops.
We sense checked our findings with some clients and colleagues from around the world and built our findings into a fresh, new mission, vision and values.
We didn’t just leave it there though. We helped Commtech Asia to introduce the new identity to the employees, where it received a warm reception.
It’s up to Commtech Asia now to evolve their brand and step confidently into their new future, a journey we hope to be part of.
OUR SERVICES:
Discovery work and planning
Workshops
Written reports and presentations
Branding
Graphics: email template
CLIENT:
PROJECT OBJECTIVES:
To get under the skin of the values and characteristics that lie at the heart of the brand
To clarify Commtech Asia’s goals and objectives
To define what it is they do, what is commissioning management and how do others understand it?
To give their internal communications a fresh injection of energy
Help get a new intranet in place
WHAT THE CLIENT SAID…
“Our experience working with Luma really helped us identify our core values, not just from a business perspective but generated by our colleagues.
“Luma's active approach and understanding of what we wanted to achieve was staggering. Not only did they support us with all things strategy, but they made the process fun and engaging. We cannot wait to team up with Luma again.”
ROI:
3 events
5 blogs and articles
3 summary videos + vox pops
Over 100 attendees
+450k reach on Twitter
Grew their mailing list by over 1,000 people
How can we improve your business?
Whether you need to reset your strategy, refresh your image or take control of the conversation with your audience, we can help.