Atlas
THE BRIEF:
Atlas is an international architectural and engineering practice which supports global leaders in architecture, engineering, construction and asset management through the delivery of 2D and 3D digital BIM services, plans and models.
As the type of work they were doing had been rapidly changing, they needed help updating their online presence to bring it in line with their new focus.
WHAT WE DID:
Our relationship with Atlas began in early 2018 after they realised that an existing engagement was underperforming and their new website was not getting anywhere.
Once Luma was on board it soon became clear that new brand positioning was needed before the website could be touched.
We helped to reveal their full potential by working with the leadership team to refine their brand, through identifying their company vision, mission and values. This fed into a new visual brand, a new website and new marketing collateral for use on social media and all internal and external communications.
We functioned as Atlas’s marketing team, working closely with the sales team and technical representatives across the world.
It was important for this global company to have clear and consistent internal communications so that the brand could disseminate across all levels. We set up and delivered regular internal emails to all staff – alongside creating a quarterly client newsletter to promote the Atlas expertise and grow brand recognition within their industry.
CLIENT:
PROJECT OBJECTIVES:
To deliver a brand refresh that reflected their offer and positioned Atlas as leaders in their field
To design and develop a new website in line with the new brand
To establish regular internal and external email communications, and bring consistency of tone and message across all global communications
To support the leadership team in developing the business culture
To work closely with sales to help generate a pipeline of enquiries
OUR SERVICES:
Strategy and planning
Branding
Website
Social media
Copywriting
Marketing and sales material
Competitor analysis
Client feedback
Events all over the world
CLIENT SAID:
“We wanted to be recognised for our expertise, rather than be middle of the pack. Luma drove us forward to achieve our goals, allowing us to focus on running the business.
“Luma held the torch for us while we needed it, sharing knowledge and teaching us the value of marketing.
“Luma was a very capable and confident advisor to Atlas. We loved how personable, approachable and available the team was.”
- Richard Munt, Commercial Director
How can we improve your business?
Whether you need to reset your strategy, refresh your image or take control of the conversation with your audience, we can help.