Pegasus

THE BRIEF:

Strategic focus and sheer manpower for this national brand.

Pegasus Group is a leading national development consultancy, specialising in creating practical and sustainable building solutions. Its expertise covers design, economic, environment, heritage, land and property, planning and infrastructure.

As a firm known for its planning capabilities, the challenge is to be strategic rather than reactive about how to share successes and showcase all areas of the business.

We have been supporting Pegasus Group’s in-house Head of Marketing since January 2023. We deliver regular high-quality content that reinforces its brand and raises the profile of the company’s capabilities and expertise, positioning them in the property market as the industry experts that they are.

WHAT WE DID

We support the in-house marketing team by creating regular content in the form of project news, culture pieces, in-depth thought-leadership and value-driven pieces.

Our copywriters craft engaging content that talks directly to Pegasus Group’s audience and that bolsters its presence in the sector.

We provide PR support, look out for speaking and award entry opportunities, and offer strategic input into directing the national and regional marketing activities.

“Luma has played a vital role in driving and executing our marketing efforts in recent months. Their industry expertise and experience have been critical in developing an effective marketing strategy.

“Thanks to their innovative ideas and consistent content delivery, we have been able to explore new avenues for connecting with our target audience. Luma truly feels like an extension of our internal marketing team, and their dedication and commitment to our business are greatly appreciated.”

— JEN CLAY, PEGASUS GROUP MARKETING EXECUTIVE

CLIENT:

PROJECT OBJECTIVES

To provide sheer manpower in delivering consistent external communication via its website, social media and industry press
To help focus the in-house marketing team’s efforts to ensure that all areas of the business are getting showcased, not just those that shout the loudest.
To offer strategic input into where to focus marketing activities that build on build on Pegasus Group’s brand as industry experts