Rebelleon
THE BRIEF:
Rebelleon founder, Matt Roche, set up this brand new advisory business in 2020.
The dynamic group is on a mission to solve the world’s big problems - nature, carbon, money and equality - by helping businesses and leaders think big. They help organisations move towards carbon net-zero, and design the tools businesses need for genuine change and a sustainable legacy.
Rebelleon needed a unique brand identity to match its unique and straight-talking approach.
WHAT WE DID:
We created a strong, unique brand that reflected Rebelleon’s ethos and vision, and built a new website to match.
The first stage in the process was a workshop to refine their vision, mission and values. This process gave clarity on Rebelleon’s unique positioning.
Working on Rebelleon’s brand positioning was such a lot of fun! We explored how to reflect their values of challenging the status quo and a straight-talking, non-nonsense approach through visuals and language. With an added touch of grime and grit, the brand came to life with its own unique urban and powerful tone of voice.
We took Rebelleon from concept to website going live in just ten weeks. We delivered a full brand book (which includes the company logo, the brand colour palette, and rules on tone of voice and typography) for use on document templates, social media channels and their new website.
OUR SERVICES:
Strategy
Branding
Graphic design
Website build
Video animation
Social media set up
CLIENT:
PROJECT OBJECTIVES:
To help Rebelleon understand and clarify its unique purpose, mission, vision and values
To find the right name for the business
To create a strong, challenging brand identity
To bring that brand to life online
WHAT THE CLIENT SAID…
Matt Roche, Founder of Rebelleon said:
“Doing things differently is not without challenge, and there is no rulebook to fall back on.
“Having a partner that would take the time to listen, understand us and challenge back was paramount.
“We got this from Luma, turning scrappy ideas into a brand we are deeply proud of.”
How can we improve your business?
Whether you need to reset your strategy, refresh your image or take control of the conversation with your audience, we can help.