Placemarque

THE BRIEF:

We have been caring for Placemarque’s marketing and communications since 2018, with responsibility for delivering interesting content every month across all digital channels.

WHAT WE DID:

We curate all external communication for this wayfinding specialist - providing the most relevant, high quality information to capture their audience’s attention.

We have helped them to hone their positioning, focus their business development activity and build a reputation for thoughtful, insightful ideas. We write regular blog pieces, case studies, award entries and look after their social media.

Half of Placemarque’s professional expertise lies in graphic design, giving us beautiful assets to work with and a client that appreciates the importance of getting the tone and positioning just right.

OUR SERVICES:

Strategy and planning
Copywriting
Social media
Project management
Events

CLIENT:

CLIENT OBJECTIVES:

To evolve its brand as the practice grows and changes
To generate a steady pipeline of interesting work, particularly in the north west
To raise the profile of all of its people
To integrate the activity into a clear, coherent style and voice.

WHAT THE CLIENT SAID…

Sue Manley, strategy director at Placemarque said:

“Working with Luma has been a great experience for us. Their approach, strategy and gentle prompting has focused our marketing activities, which in the past was always the thing that got pushed to the bottom of the pile.”