Truman

THE BRIEF:

Truman is a small but exciting construction firm. With five successful years under its belt, the leadership was ready for a brand refresh.

The company had decided that they wanted to grow even further, and were ready for a proper branding exercise that would give them greater exposure.

We undertook a brand positioning exercise with the team, to help them clarify Truman’s unique positioning within the construction sector.

WHAT WE DID:

Our work with Truman started by helping them to consider what they stand for as a company and where they aim to go. One of Truman’s important values is to let its clients shine, and not to stand in the limelight itself.

Re-evaluating and refining its mission, vision and values helped to define its unique positioning. That meant that one of the key messages to be expressed through its brand refresh was to maintain an air of modesty and mystery.

From this we created mood boards to set the tone for the website along with logos, a colour palette and graphics. This led to a detailed brand book that covers all aspects of the business – including document templates, social media and the website.

For Truman, the branding didn’t stop there. We’ve also developed branding imagery for on-site hoardings, clothing, prints and even office wall art. For this we helped create a design that incorporated Truman’s core values aligning with brand guidelines to create a suitable piece for the work space.

OUR SERVICES:

Graphic design
Strategy planning
Website build
Branding
Social media

CLIENT:

CLIENT OBJECTIVES:

To provide a full rebrand

To launch a high end, contemporary website that aligned with Truman’s values and brand positioning

WHAT THE CLIENT SAID…

David Wheeler, managing director at Truman said:

“Luma submerged itself in the work we do and found the perfect message to capture our values. As a company, we’ve always prioritised providing a great service to our clients and empowering our people to do the best work possible. Luma was able to capture this and gave us the brand image and tone we were looking for.”